Dec 4 2008

Starbucks leads the Church in branding faith?

Not everyone is a coffee lover. But I bet even those that don’t frequent the coffee franchise for a mocha latte or a Grande



Espresso Truffle

are familiar with the company. Starbucks is the largest coffeehouse company in the world with 15,012 stores in 44 countries. Their brand is extremely well known and easily recognizable. This post isn’t about their stats though. I’d like to chat about their religion. One thing that most Starbucks addicts may not have noticed is that Starbucks is proselytizing their faith?

Coffee as a religion? › Continue reading


Sep 22 2008

Are we answering the right questions?

I’ve been reading through Phil Cooke’s new book titled, “Branding Faith”. I feel like I know him. We’ve had this conversation many times before, even though I’ve only met him in person once. The book challenges the Church to learn to “brand” themselves in a postmodern culture. What does that mean? › Continue reading


Mar 11 2008

National Religious Broadcasters Conference 2008

What a snore? No, just kidding. Actually it was very inspiring. The first session I attended had Phil Vischer the creator of Veggie Tales speaking. Did you know a good friend loaned him $60,000 to produce the first show? Most of the companies he approached to under-right the children’s series with talking vegetables  laughed at him. Boy, did they miss out. As of last count, more than 50,000,000 copies of Veggie Tales have been sold all over the world. › Continue reading


Jan 31 2008

Super Bowl Commercial Mania

I was having a coffee chat with a pastor the other day and he told me how excited he was to watch the upcoming Super Bowl. He wasn’t picking a football team though. Rather, he was anticipating some great commercials. How bizarre? All year long we do everything we can as we watch TV to avoid and skip over commercials. Yet, here’s a pastor who doesn’t watch much football and he can’t wait to sit down and view commercials over the four plus hour Super Bowl broadcast. Why is that? › Continue reading


Dec 13 2007

Blah, blah, blah and a merry Christmas!

It’s the same old thing every year. About this time we realize that C Day is just around the corner, and we ain’t got everything done yet. We pound away at work to get things done so we don’t have to work on our vacation. Every commercial has a holiday twist to it trying to get us in the mood to spend our money all the while under the guise of ’tis the season to give.’. Each night we count the days left with our kids and wonder if we’ll survive.

Is this what it’s become? › Continue reading


May 24 2007

Do we know what Jesus looked like?

There are many different renditions of Jesus. Some are realistic, some are abstract, some we just aren’t sure how to classify them, and of course others aren’t worth the time to look at. Maybe you remember seeing flannel board Jesus smiling and holding a little child?
Flannel Jesus

› Continue reading