Dec 4 2008

Starbucks leads the Church in branding faith?

Not everyone is a coffee lover. But I bet even those that don’t frequent the coffee franchise for a mocha latte or a Grande



Espresso Truffle

are familiar with the company. Starbucks is the largest coffeehouse company in the world with 15,012 stores in 44 countries. Their brand is extremely well known and easily recognizable. This post isn’t about their stats though. I’d like to chat about their religion. One thing that most Starbucks addicts may not have noticed is that Starbucks is proselytizing their faith?

Coffee as a religion? › Continue reading